Application for iPhone®, iPod touch® and BlackBerry® users provides recipes, meal ideas and shopping lists
Toronto, ON (Dec. 2, 2009) – Just in time for holiday cooking and entertaining, Kraft Canada today announced the launch of its iFood Assistant application in Canada. The iFood Assistant helps consumers find the perfect recipe, create quick and easy shopping lists and get tips for entertaining – all at the tap of a finger.
“People’s lives are becoming increasingly complex and one of their biggest challenges is mealtime,” says Ed Kaczmarek, director of innovation, consumer experiences at Kraft Foods. “Now, they can use their iPhone, iPod touch or BlackBerry to make cooking convenient, delicious and more enjoyable.”
With more consumers going wireless and looking to their mobile phones for information, iFood Assistant is a great tool to help streamline shopping and prepare delicious and satisfying food at home. Whether they’re seasoned chefs or first-time cooks, the convenience of these delicious recipes available on iPhone, iPod touch and BlackBerry will leave everyone satisfied.
In addition to the iFood Assistant, Kraft Canada is ensuring that all mobile users can meal plan on-the-go with the launch of Kraft Canada’s mobile site. By visiting m.kraftcanada.ca, mobile users can now easily view the recipe of the day, look up meal ideas and search recipes on their wireless devices.
See below for iFood Assistant’s (iPhone/iPod touch) and iFood Assistant LITE’s (Blackberry) delicious and convenient features – both of which are available in English and French:
“Delicious at Your Fingertips”
– Browse over 5,000 recipes by categories, preparation time and healthy living, all developed and tested by the experts in the Kraft Kitchens. Recipes feature easy, step-by-step directions, photos and simple shortcuts – and even offer an alternate landscape view to follow along while cooking. Users can also review comments on recipes and share with others.
What’s for dinner? – Trouble deciding what to make for dinner? Let iFood Assistant help. Check out the “Dinner Tonight” and “Recipe of the Day” features for the daily dish on great ideas for breakfast, lunch, or anytime snacks.
List it – Save favourite recipes in a personalized “Recipe Box” and add the ingredients with the “Shopping List” feature for easy meal preparation. Custom ingredients can even be added to the list, so it can be used for all “food to-dos.”
Additional options for iFood Assistant 2.0 (iPhone and iPod touch only):
Demo Delight – Need a visual? Follow along with easy, step-by-step cooking video demos that actually show how to prepare recipes and provide suggestions for shortcuts (only available on iPhone and iPod touch).
Seasonal ideas – Lacking inspiration for the perfect holiday meal? iFood Assistant 2.0 provides hundreds of seasonal entertaining tips and meal ideas throughout the year that will be sure to impress guests and have them coming back for seconds.
Enhanced Functionality – Set alert reminders for “Recipe of the Day”, “Dinner Tonight” and “Special Offers.” Offline sync is also available so you can use key functions when offline.
Downloading the iFood Assistant application is simple and easy – just like downloading a song. iPhone or iPod touch users can visit the iTunes App Store at www.itunes.com/appstore and search for “iFood Assistant,” in the lifestyle section. iFood Assistant is available for purchase for $0.99 on the iPhone or iPod Touch. The iFood Assistant LITE for BlackBerry – which offers BlackBerry users a taste of iFood Assistant’s basic features including recipes, meal ideas and snack suggestions – can be downloaded at www.blackberry.com/appworld/ in mid-December.
The iFood Assistant was developed by mobile and content specialists The Hyperfactory and Meredith Integrated Marketing.
For more information and guided tour videos, please visit www.iFoodAssistant.ca.
About Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com/) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.