Wellness

We’re accelerating our efforts in health and wellness to help meet the needs of consumers and our business. Our research tells us most people want to eat healthy without compromising on taste. We believe eating the foods you love and living a healthier lifestyle can, and should, co-exist.

We’re dedicated to making the foods people love even better through innovation and supporting programs and partnerships that educate and motivate people to make healthful choices.

Making the Foods People Love Even Better

We’re dedicated to helping families make better choices together. We believe we can deliver great-tasting products that are better for consumers.

We continue to make many of your favorites  better for you without compromising taste.

We believe being responsive to the health and wellness needs of consumers means that we are constantly evaluating our products. We continue to look for ways to improve our products to make them even better as part of our commitment to health and wellness.

Helping Consumers Reduce Sodium

A growing number of consumers are concerned about their sodium intake and we’re  dedicated to helping them make better choices.

In Europe, we reduced sodium across our Dairylea cheese brand by nearly 25 percent since 2009.  In Argentina, our popular Mayco and Express crackers offer a “made without salt” version.

Closing the Whole Grain Gap

Around the globe we’ve introduced more whole grain as well. In China, we launched Pacific whole grain biscuits providing 10 percent of daily dietary fiber in one serving. In Europe, we’ve increased the number of biscuit offerings with whole grain by 50 percent by expanding our Belvita and LU Breakfast biscuit and crisp bread lines.

To further promote the benefits of whole grain, our team in Europe is a founding member in the HEALTHGRAIN Forum, a multi-partner, pan European research program.  In South America, we launched our Belvita biscuits in Brazil, with 30 percent whole grains; and our Cerealitas brand in Argentina came out with a new linseed variety.

Cutting the Fat and Calories

Virtually all of our classic products now come in reduced fat or reduced calorie versions such as Reduced Fat Chips Ahoy! cookies.

In Australia, we launched Philadelphia cooking cream, a dairy-based cooking product that has 60 percent less fat than regular cooking cream. We also completed a multi-year trans fat reduction effort to eliminate or significantly reduce trans fats from our entire portfolio around the globe.

Promoting Portion Control

Experts agree that managing portions can help people manage their calories.
Here are some examples of ways we’re making nutrition and dietary information “easy to digest” around the globe:

• 100-Calorie Packs in the US and in Europe (Milka and Belvita) provide easy-to-manage portion control.
• In the EU, Philadelphia minitubs deliver a single, no-fuss portion of cream cheese in several popular varieties.
• Proalimentar Fruit & Fit biscuits in Iberia come in handy two-biscuit packs for an on-the-go healthy option. Each biscuit is just 49 calories and contains 30 percent real fruit.

Making Nutrition Affordable and Accessible

Hunger is the world’s leading health threat according to the World Food Programme. One in six people worldwide – more than 1 billion – don’t have enough to eat. As one of the world’s largest food companies, we’re in a unique position to help. Sometimes solutions to hunger lie in innovative products.

In Indonesia, for example, our Biskuat (“strong biscuits” in Bahasa) brand of biscuits enables parents to provide essential nutrients to their children at an affordable price. Developed with input from local nutritionists, Biskuat biscuits are fortified with nine vitamins and six minerals including wheat and milk to give children in Indonesia energy to win the challenges of the day. Biskuat sells for about four cents (USD) for a full serving of five biscuits – an affordable sum in a place where most people live on less than $4 per day.

We offer a similar biscuit in Malaysia and China under the Tiger brand.  In Asia and Latin America, our Tang orange-flavored drink is fortified based on regional needs. And Eden-brand cheese sold in the Philippines provides micronutrients iodine, iron and Vitamin A, to help address deficiencies and prevent anemia, especially among children.

Promoting a Healthy Lifestyle

Around the world, we support organizations and initiatives that encourage food literacy and physical activity.

Providing Nutrition Education and Resources

In addition to these resources we also provide signature programs addressing the unique health and nutrition needs of underserved communities.

Health4Schools
We launched Health 4 Schools, a nutrition and exercise program for school children in the United Kingdom, in 2004. In 2007, the program was expanded to Russia by partnering with Charities Aid Foundation. By granting $1.3 million over three years, we will reach more than 10,000 Russian families. In 2009, we launched the program in Ukraine and Lithuania. The Mondelēz International Foundation is exploring similar programs in Australia, China and five countries in Europe.

Health in Action
In 2010, our Mondelēz International Foundation began partnering with INMED Partnerships for Children to launch a school-based nutrition program called for children in Brazil. It will provide $2.25 million over three years to help children ages five to 14 learn about good nutrition, physical activity, basic hygiene and sanitation instruction. Children will also tend gardens to grow fresh produce for their schools and the surrounding community.

Alimentarnos Para Vivir Mejor - Eating to Live Better in Mexico
In Mexico, 42 percent of children under the age of five suffer from a nutrition-related health problem. To address this need, Kraft Foods, in partnership with Save the Children Mexico, created the Alimentarnos Para Vivir Mejor (Eating to Live Better).  The program takes a three-tiered approach to combating health and hunger issues:  nutrition education, physical education and personal development.

Building Strategic Alliances

As a founding member of the International Food & Beverage Alliance, we made a global commitment to the World Health Organization in five key areas: product composition and availability; nutrition information to consumers; marketing and advertising to children; promotion of physical activity; and healthy lifestyles and partnerships.
 
In partnership with Save the Children in the Philippines and Indonesia, Mondelēz International  supports community-based programs that provides meal distribution and nutrition education, reaching more than 180,000 children and families at risk of malnutrition and hunger.  The three-year commitment plays a key role in preventing and mitigating food shortages.
 
We are also one of four founding partners in Project Laser Beam, a five-year, multimillion dollar project intended to speed the eradication of child hunger and malnutrition by addressing underlying social and economic causes. Project Laser Beam is a unique collaborative initiative with the World Food Programme, the Global Alliance for Improved Nutrition, national and local governments and industry.

Wellness